Recraft
Recraft
Illustrated brand worlds — icons, spots, and cohesive sets.
Recraft fits illustrated identities: mascots, spot art, iconography, and campaign sets that should feel like one designer, not one prompt. Less about photoreal, more about repeatable brand language.
What you get
- Generated media from this model family
What you can send
EchoClip matches Generate workflows and the model picker to these slots — not a single upstream default model.
Required (at least one route)
- Text prompt (illustration / vector brief)
Optional
- Aspect ratio
- Style reference
Studio routes in this family
Each fal endpoint has its own input contract. Pick the route that matches the media you have (start frame, FLF, references, audio, etc.).
When to use it
- Website spot illustrations and icon sets
- Campaign visuals that must match an illustrated guide
- Mascot or character-led brands
Reach for something else when
- The brief says “looks like a real photo”
- You only need one quick thumbnail — faster models may suffice
EchoClip MCP (Cursor & Claude)
Connect EchoClip in chat to quote credits, pick this model family, and kick off renders without leaving your editor.
Describe your brand palette and illustration style once; MCP can batch create_image assets for a landing page set.
MCP setup guides — authenticate once, then generate from chat.
Workflows in EchoClip
- Brand sets
- Spot illustration
- Illustration → motion
Best for
- Brand systems
- Web spots
- Illustrated ads
Use Recraft in Generate
Open the Image studio, pick this model in the picker, and check live credit estimates before you render.