Loading demo…

Connections, DMs & comment flows

Social agents

Four social agents. One approval queue.

EchoClip is the control plane for social connections and conversational automation — not just a content calendar. Connect accounts once, pick the agent kind that matches the job, and run everything from a single hub with approvals built in.

Social Agents sit on top of your connected profiles: DM auto-reply, public comment moderation, WhatsApp Business, and the full keyword-comment → private DM → optional follow gate → link flow creators use for lead magnets.

Connect accountsComment → DMInbox approvals

Link Instagram, Facebook, WhatsApp, and more once in EchoClip. Social Agents use the same Postproxy profiles as posting — inbox, comments, and keyword DMs stay in sync.

Comment agent

Like, reply, and hide spam on published posts across your channels. Keep threads warm without babysitting notifications.

Each agent kind gets its own bot avatar and config in the app — the carousel rotates real capabilities, not generic “AI chat” copy.

One hub for connections, inbox, and approvals

Social Agents is not a single chatbot — it is six surfaces in EchoClip that share the same Postproxy connections as Posting. Wire accounts once, then operate DMs, comments, and WhatsApp without tab chaos.

Connections
OAuth once, reuse everywhere.
Link Instagram, Facebook, WhatsApp, and the rest through Postproxy. The same tokens power Posting and Social Agents — fix an expired login in one place.
Agents roster
One bot per job, per brand.
Create DM, Comment + DM, Comment, or WhatsApp agents. Attach connected profiles, set persona + knowledge, and choose approval vs auto reply.
Inbox
Every DM thread in one pane.
Read and reply across supported networks without switching apps. Agents draft here when you use approval mode; you send or edit in one click.
Comments
Moderation at post scale.
Review inbound comments, see what agents suggested, and jump into threads that need a human touch — especially on launch days.
Approvals
Nothing sends until you say so.
Default to drafts for DMs and sensitive replies. Approve, tweak text, or reject — then graduate to auto when tone and links are locked.
WhatsApp manager
Templates within Meta rules.
Manage Business templates, button payloads, and session windows so automated WhatsApp stays compliant.

Four agent kinds — what each one actually does

Pick the automation that matches the channel and the job. Every kind below maps 1:1 to the create-agent wizard in the app — same names, same platforms, same approval queue.

Comment → DM

1
Fan comments your keyword
They type the trigger on a Reel, post, or ad — e.g. “GUIDE” or “WAITLIST”.
2
Public acknowledgment
The agent posts a friendly public reply (“Sent you a DM!”) so others see social proof.
3
Private DM sequence
A warm intro DM opens the conversation — still in your brand voice from persona + knowledge.
4
Optional follow gate
Require a follow before the link sends. Meta can verify via an “I’m following” quick-reply button.
5
Link delivery + stats
The lead magnet URL lands in DM. Track replies sent, conversions, and failed deliveries in EchoClip.

Agent kind

Comment + DM agent

Turn comments into DMs that convert.

Fans comment your keyword — the agent sends a friendly DM with your link. Add an optional follow gate and an “I’m following” button so you only share the URL with real followers.

InstagramFacebook

Capabilities

Keyword trigger on public comments
Configurable public reply (“Sent you a DM!”)
Multi-step private DM with your link
Optional require-follow before link sends
“I’m following” quick-reply button for Meta follow checks
Conversion and delivery stats

You configure

Trigger keyword + link URL
Public comment reply copy
DM intro, follow prompt, and link message
Follow-gate on/off and button labels
Connected Instagram / Facebook profiles

Best for

Lead magnetsLaunch waitlistsGiveawaysComment-to-DM growth loops

DMs

Agent kind

DM agent

Inbox coverage while you create.

Auto-reply in your voice, escalate when it matters, and pause when you jump in. One agent per connected profile — no more living in Meta Business Suite.

InstagramFacebookTelegramBluesky

Capabilities

Approval or fully automatic reply modes
Persona + knowledge block (no invented prices)
Quick replies on first message or always-on
Trigger and escalate keyword lists
Business hours with away message
Pause automation when you reply in native apps

You configure

Reply mode: approvals vs auto
Persona tone and FAQ knowledge
Per-profile attachment
Rate limits and keyword routing

Best for

FAQ DMsSupport triageAfter-hours coverageCreator inbox overflow

Comments

Agent kind

Comment agent

Moderation and replies on every post.

Like, reply, and hide spam on published posts across your channels. Keep threads warm without babysitting notifications.

InstagramFacebookThreadsYouTubeTikTokXLinkedIn

Capabilities

Reply to comments on published posts
Like and hide rules for spam or noise
Keyword-triggered private replies where supported
Works across major social surfaces from one panel
Pairs with Approvals when you want a human check

You configure

Which connected profiles to watch
Reply templates and moderation rules
Keyword lists for special handling
Approval vs auto for public replies

Best for

Launch-day threadsCommunity managementSpam cleanupWarm replies at scale

Agent kind

WhatsApp agent

Business chat with templates and buttons.

Handle WhatsApp Business conversations with approved templates, quick replies, and respect for the 24-hour messaging window.

WhatsApp Business

Capabilities

WhatsApp Business chat automation
Approved template messages
Interactive buttons where Meta allows
Respects the 24-hour customer care window
Same approval queue as other agent kinds

You configure

Business profile connection
Template selection and variables
Persona + knowledge for free-form replies inside window
Reply mode and escalation keywords

Best for

Order updatesBooking confirmationsLocal business supportHigh-intent chat leads

Why teams run agents inside EchoClip

Social connections are the foundation

Every agent attaches to profiles you connect under Social Agents → Connections. Expired tokens surface in one dashboard — fix OAuth once, both posting and agents recover.

Comment keyword → DM link

Set a trigger word, public reply (“Sent you a DM!”), private messages, optional require-follow, and a quick-reply button so Meta can verify the follow before the link sends.

Human-in-the-loop by default

Reply mode starts on approvals for DMs; switch to auto when you trust tone, prices, and links in the knowledge block.

Roster of jumping agents

Each agent gets a bot avatar, live status (working, review, standby), and deep config for voice, accounts, and per-kind settings.

How to go live

Start with approvals, connect production profiles in Connections, then promote to auto-reply when the voice and links match your knowledge block.

Open Social Connections
In the app: Social Agents → Connections. Connect Instagram, Facebook, or WhatsApp via Postproxy OAuth. Enable DMs in Postproxy when Meta requires opt-in.
Pick an agent kind
DM agent for inboxes; Comment + DM for keyword lead magnets; Comment agent for moderation on posts; WhatsApp for Business chat automation.
Attach accounts & voice
Select one or more connected profiles, set persona + knowledge (FAQs, links, policies — the model must not invent prices), and choose approval vs auto reply.
Configure Comment + DM (optional)
Keyword, link URL, follow gate copy, public comment reply, and button labels. Test with a comment on a live post, then watch inbox + approvals.
Operate from one hub
Inbox for DMs, Comments tab for threads, Approvals for drafts, WhatsApp manager for templates — all under Social Agents.